Programme information
Created in collaboration with Atlassian, this course introduces product management as a vital business concept. You will learn how to conceptualise products as key drivers of a business’s strategic growth. Develop comprehensive product strategies aligned with relevant business objectives for real-world scenarios and prepare product-led growth strategies to support these objectives.
By the end of the course, you will have produced the following artefacts: a business case for new product investment, a value proposition canvas, a business model canvas, and product-led growth strategies for a real-world business scenario of your choice.
Develop your skills, knowledge
and abilities in:
- Conceptualising product ideas to capitalise on identified relevant market opportunities.
- Developing comprehensive product strategies aligned to relevant business objectives.
- Preparing product-led growth strategies to support business objectives.
- Substantiating and giving reasons for answers, choices, and approaches.
And cultivate the professional competencies to work in a high-demand field
- Demand for product managers is booming according to Talent.com, with 43% of companies in the UK reporting that they’re hoping to hire more talent for the job.
- In 2022, LinkedIn listed Product Management as one of the fastest growing roles, while Glassdoor ranked it as the 3rd best job to have in the UK.
- The average salary for product managers in the UK is £50,000 per year, according to Glassdoor.
