Programme information
Developed in collaboration with HubSpot, this course delves deeper than the tools and methods of digital marketing, exploring areas such as defining and executing a digital marketing strategy, leadership in the digital economy, and business ethics. Students will also look ahead to the future, examining artificial intelligence (AI) and automation, including chatbots and new ways of working to optimise success.
Develop your skills, knowledge
and abilities in:
- Creating a campaign brief and digital media plan.
- Identifying opportunities to achieve objectives by leveraging digital media channels.
- Developing KPIs to measure the success of digital marketing campaigns.
- Examining ethical dilemmas related to digital marketing.
And cultivate the professional competencies to work in a high-demand field
- Digital marketing is considered the fastest-growing in-demand job skill for 2024 according to LinkedIn.
- A growing skills gap concerns align with a report from the Digital Marketing Institute, which indicates that 96% of the UK’s top marketers consider digital marketing important, but 70% are concerned about the shortage of digital skills.
- The UK digital marketing industry is expected to grow at a compound annual growth rate (CAGR) of 6.3% between 2022 and 2027.
