Programme information
Developed in collaboration with HubSpot, this course offers an introductory view into the realm of digital marketing, equipping learners with the confidence to engage in digital marketing discussions. On completion, you will possess the foundation to embark on a digital marketing career or enhance your current professional skill set with advanced digital technology capabilities. You will acquire the knowledge and skills necessary to thrive in a digital marketing environment, including the ability to perform entry-level digital marketing tasks.
Practical experience will be gained in defining a digital marketing strategy, identifying customer behaviour and segmentation, understanding SEO and SEM strategies, and establishing a foundation for creating digital marketing strategies. Throughout the course, you will apply your learning to develop an integrated marketing plan, identifying personas, mapping the customer journey, defining campaign objectives, and creating a digital channel plan based on business objectives. The curriculum has been developed in consultation with experienced, senior digital marketers and industry professionals who regularly create digital marketing strategies and campaigns.
Develop your skills, knowledge
and abilities in:
- Defining key customer audiences and your objectives.
- Designing and optimising the digital marketing mix for business objectives.
- Defining common social media strategies.
- Analysing common search engine strategies (SEO, SEM).
And cultivate the professional competencies to work in a high-demand field
- The demand for digital marketing skills is rapidly increasing. The global digital marketing software market was worth $65.33 billion in 2022, with a projected 19.4% CAGR from 2022 to 2030 according to Grand View Research.
- The UK’s digital marketing industry is anticipated to grow at a CAGR of 6.3% from 2022 to 2027, driven by the increasing use of digital devices and the popularity of online shopping.
- Some pivotal roles that leverage digital marketing expertise include digital marketing managers, SEO and SEM specialists, email marketing specialists, and social media marketers.
