Programme information
Learn the key skills to make your small business a success
This online course offers learners a fundamental grounding in the areas critical to small business management. Over nine modules, learners will explore various tasks, such as accounting, budgeting, business law, marketing, and project management, which are essential for small business success. The self-paced module includes interactive exercises, videos, case studies, and self-assessments to engage students and provide opportunities to practice business management skills.
Develop your skills, knowledge
and abilities in:
- Applying the business entity concept and double-entry accounting rules to post business transactions using T-accounts, the general journal, and general ledger.
- Analysing financial statements and applying financial management principles.
- Understanding entrepreneurial and small business mindsets, identifying success factors, and evaluating starting a small business, purchasing an existing one, or franchising.
- Recognising legal issues, creating business plans, and managing resources, operations, and marketing, including global trade opportunities.
- Creating marketing strategies using social media, influencers, SEO, and content marketing, and analysing search engine data to boost website traffic.
- Understanding budgeting, differentiating between strategic and tactical budgeting, and analysing pro forma financial statements using variance analysis.
- Understanding legal principles, business structures, taxation, contracts, product liability, regulations, intellectual property, and bankruptcy for small businesses.
- Examining project management in small business, explaining project life cycle, creating initiation documents, managing scope creep, and developing project plans.
- Managing HR responsibilities and progressive discipline in a small business environment.
- Defining leadership, leadership styles, theories, qualities, emotional intelligence, ethical leadership, managerial qualities, motivation, feedback, and conflict management
And cultivate the professional competencies to work in a high-demand field
If you’re looking to give your small business a competitive edge, St Mary’s University’s Certificate in Small Business Management will equip you with the knowledge and practical skills needed to excel in managing and growing small businesses.
Learning through courses including:
- Introduction to Small Business Management
- Accounting Fundamentals for Small Business
- Budgeting and Financial Analysis for Small Business
- HR Fundamentals for Small Business
- Law for Small Business
- Leading and Managing Small Businesses
- Project Management for Small Businesses
- Small Business Marketing
