Programme information
Gain in-depth knowledge of the latest digital marketing tools and techniques
This online course introduces learners to the principles, strategies, and technology of digital marketing. Insights from marketing professionals provide an understanding of the challenges and best practices within the field. The course is self-paced and includes a variety of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and offer opportunities to demonstrate their digital marketing knowledge and practice relevant skills.
Develop your skills, knowledge
and abilities in:
- Using social media platforms to maximise reach and engagement.
- Mastering marketing automation, key terms, components, and the buying cycle and online marketing funnel.
- Developing a content marketing, identifying content types, understanding the online marketing funnel, targeting audiences, and leveraging influencers.
- Implementing SEO strategies, understanding web analytics, and using key metrics and KPIs to improve website performance.
- Mastering paid searchadvertising and understanding the distinctions between mobile and desktop ads.
- Enhancing conversion rates through digital marketing campaigns, including conducting A/B and multivariate testing, and managing the PPC channel.
- Developing a mobile marketing strategy, exploring mobile devices, advertising types, and location-based services.
- Creating a digital marketing strategy addressing organiational goals, the customer journey, ethical considerations, and legal issues.
And cultivate the professional competencies to work in a high-demand field
If you are looking to pursue a career in digital marketing and aspire to roles such as SEO specialist, social media manager, content strategist, or digital advertising manager, St Mary’s University’s Certificate in Digital Marketing provides you with the expertise and practical skills in digital marketing needed to excel in government, corporate entities, public sector organisations, or non-profit sectors.
Learning through courses including:
- Introduction to Digital Marketing
- Content Marketing
- Conversion Rate Optimisation
- Digital Marketing Strategy
- Google Analytics
- Marketing Automation
- Mobile Marketing
- Search Engine Optimisation
- Paid Search
- Social Marketing
- Web Analytics
